We’ll help you get eco-certification, increase booking rates, increase revenue, and save money.
WE CAN HELP
We specialise in helping hotels – independent hotels, resorts, guest houses, and more…
Based in Cardiff, Wales
Why sustainability matters for UK hotels?
Rising costs in energy and waste management put pressure on your room rates.
Guests want to stay in eco-friendly places with transparent practices.
Booking platforms like Booking.com favour eco-certified hotels.
Certification schemes like Green Key can boost your reputation – but the process feels complex.
Most hotels want to act but don’t know where to start or how to prepare for certification.
Do you know…
Hotels that successfully implement eco-certification and promote their sustainability efforts often see an increase in booking rates ranging from 10% to 30% or more. (Source: Booking.com)
65% of travellers surveyed by Booking.com would feel better about staying in a particular accommodation if they knew it had a sustainability certificate. (Source: Booking.com)
Various research studies have shown that eco-certified hotels can often charge a premium of 5% to 20% more per room night compared to non-certified competitors. (Source: Emerald)
We make sustainability simple, practical, and cost-effective for hotels.
- Review current operations to identify eco-friendly improvements and increase revenue.
- Help your hotel to be certified with the popular eco-certifications.
- Create a sustainability profile for your communication channels.
- Train your team with simple, effective green practices.
Our Packages
Sustainability Starter Pack
✓ Initial Sustainability Assessment
✓ Recommend Simple Improvements
✓ Ready-to-Publish Sustainability Page
✓ 30-Minute Training Workshop
Sustainability Enhancement Pack
✓ Sustainability Strategies
✓ Custom Enhancement Plan
✓ ESG Policy Setup
✓ Stakeholder Engagement – Building Brand Trust and Recognition
✓ Ready-to-Publish Sustainability Report
✓ Training and Workshop
Sustainability Certification Pack
✓ Internal Audit
✓ Register with the Certification Body
✓ Stakeholder Engagement – Building Brand Trust and Recognition
✓ Prepare Documentation
✓ Training and Workshop
What’s ESG?
Our ESG services offer thorough assessments of Environmental, Social, and Governance factors to enhance sustainability and ethical practices. We help hotels evaluate and set up ESG policies and improve their ESG practices.
What is the process?
Book a Free Consultation
We’ll have a 30-minute free consulting session to learn more about each other.
Co-Design the Package
We’ll understand your goals in sustainability and co-design the solutions with you.
Deliver the Service
We’ll offer consulting services to help you improve your practices from concepts to practices.
Cradle-to-Cradle approach to help your hotel become certified.
Embarking on eco-certification today!
- Green Key.
- ECOsmart
- Green Tourism Certification.
About
“I help organisations turn sustainability science into practical strategy and measurable impact — eight years’ international consulting across multinationals and start-ups.”
Joyce Lee, the founder and sustainability strategist
Qualifications
Master of Science
Master’s Programme in Global Environmental Management for Sustainable Development
Bachelor of Science
Major in Environmental Science with a Minor in Humanities.
Certified ESG Analysis – European Federation of Financial Analysts Societies
WELL Accredited Professional – International WELL Building Institute
Certified Sustainability Professional – Deloitte & Hong Kong University
BEAM Affiliate – Hong Kong Green Building Council
Chiang Dao Camp Park : An Eco-Friendly Hotel Example
Joyce was inspired by the services at Chiang Dao Camp Park and wants to help sustainability-focused hotels improve their properties with a zero-carbon design, spiritually restorative, environmentally friendly and health-promoting travel experiences.
Book your complimentary 30-minute consultation today by clicking here.
Have a project in mind? Share your details below to get started.
FAQs
What makes your service different from other sustainability consulting services?
We focus exclusively on the hotel sector, specifically in the areas of ESG culture, food and beverage supply, organic waste management, and communicating sustainability practices.
What is the cost of sustainability consulting services?
Project costs vary based on the scope of work and organisational size. However, our expertise in AI-powered workflows ensures maximum time efficiency, enabling us to offer premium sustainability consultancy at a more accessible price point. Please note that an upfront payment is required for any project requiring a site visit during the initial assessment phase.
What outcomes can I expect for my hotel in the long term?
By working with us, your hotel will enhance its sustainability reputation among guests, ensure compliance with British regulations, and establish an ESG culture that secures investment. Furthermore, we help you improve guest wellbeing and transition to climate friendly operations.
How long does it take from the initial enquiry to project delivery?
Following your initial enquiry, we’ll submit a proposal for further discussion. The project duration depends on your specific requirements, with deliverables provided in distinct phases.
Joyce & Sustainability
Cardiff, UK +44 (0) 7539201412
contact@joycensustainability.com
Sustainability Consulting for Hotels 