
We’ll help you get eco-certification, increase booking rates, increase revenue, and save money.
WE CAN HELP
We specialise in helping independent hotels, resorts, and guest houses build an eco-brand.
Based in Cardiff, Wales
Why sustainability matters for UK hotels?
Rising costs in energy and waste management put pressure on your room rates.
Guests want to stay in eco-friendly places with transparent practices.
Booking platforms like Booking.com favour eco-certified hotels.
Certification schemes like Green Key can boost your reputation – but the process feels complex.
Most hotels want to act but don’t know where to start or how to prepare for certification.


Do you know…
Hotels that successfully implement eco-certification and promote their sustainability efforts often see an increase in booking rates ranging from 10% to 30% or more. (Source: Booking.com)
65% of travellers surveyed by Booking.com would feel better about staying in a particular accommodation if they knew it had a sustainability certificate. (Source: Booking.com)
Various research studies have shown that eco-certified hotels can often charge a premium of 5% to 20% more per room night compared to non-certified competitors. (Source: Emerald)
We make sustainability simple, practical, and cost-effective for hotels.
- Review current operations to identify eco-friendly improvements and increase revenue.
- Help your hotel to be certified with the popular eco-certifications.
- Create a sustainability profile for your communication channels.
- Train your team with simple, effective green practices.

Our Packages
Sustainability Starter Pack
✓ Initial Business Assessment
✓ Recommend Simple Improvements
✓ Ready-to-Publish Sustainability Page
✓ Training and Workshop
ESG Enhancement Pack
✓ ESG Framework Development
✓ Corporate Strategy
✓ Stakeholder Alignment and Reputation Building
✓ Ready-to-Publish Sustainability Report
✓ Training and Workshop
Sustainability Certification Pack
✓ Compliance Review
✓ Initiate Certification Registration
✓ Stakeholder Alignment and Reputation Building
✓ Ready-to-Publish Sustainability Updates
✓ Training and Workshop
Cradle-to-Cradle approach to help your hotel become certified.
Embarking on eco-certification today!
- Green Key.
- ECOsmart
- Green Tourism Certification.

What’s ESG?
Our ESG services provide thorough assessments of Environmental, Social, and Governance factors to enhance sustainability and ethical practices. We assist hotels in evaluating, establishing, and improving their ESG policies and frameworks.

About
“At Joyce & Sustainability, a consulting firm, we bridge the gap between sustainability science and practical business strategy. With eight years of international consulting experience, I help small and medium-sized businesses turn complex environmental goals into measurable impact.”
Joyce, Sustainability Consultant and Founder


Qualifications
Master of Science
Master’s Programme in Global Environmental Management for Sustainable Development
Bachelor of Science
Major in Environmental Science with a Minor in Humanities.
Certified ESG Analysis – European Federation of Financial Analysts Societies
WELL Accredited Professional – International WELL Building Institute
Certified Sustainability Professional – Deloitte & Hong Kong University
BEAM Affiliate – Hong Kong Green Building Council
Ready to Begin? Here’s How.
Step 1

Tell us about your project
Step 2

Review your initial roadmap
Step 3

Book a 30-minute quick call
Step 4

Finalise the agreement
Step 5

Get the project started!
Case Study
Designing an Eco-Friendly Stay: A Cardiff Bay Case Study
In the world of modern hospitality sustainability consulting, sustainable design is about more than just being green. It creates an immersive and restorative experience for every guest. We believe that a stay in our Cardiff Bay guest house offers a glimpse into sustainable living.

Blog Post
Chiang Dao Camp Park: A Model for Zero Waste Living
“It began with a single backpack and a life changing stay at Chiang Dao Camp Park. Surrounded by the mountains of Thailand, I discovered that a deep harmony can be built between a hotel and nature. Inspired by this experience, I aim to bridge the gap between Southeast Asian sustainable wisdom and the UK hospitality industry for a restorative future.”

Book your complimentary 30-minute consultation today by clicking here.
Have a project in mind? Share your details below to get started.
FAQs
What makes your service different from other sustainability consulting services?
Our expertise is centred on the hospitality sector, encompassing both its supply chain and industrial production. Unlike traditional consultancies, we leverage an AI-driven knowledge base to significantly reduce project lead times. For further details, please visit our main website.
What is the cost of sustainability consulting services?
Project costs are tailored to the scope of work and the size of your organisation. By leveraging AI-powered workflows to maximise efficiency, we provide premium sustainability consultancy at a more accessible price point. Following your project estimation, fees are structured as a convenient monthly subscription.
What outcomes can I expect for my hotel in the long term?
By working with us, your hotel will enhance its sustainability reputation among guests, ensure compliance with British regulations, and establish an ESG culture that secures investment. Furthermore, we help you improve guest wellbeing and transition to climate friendly operations.
How long does it take from the initial enquiry to project delivery?
Following your initial enquiry, we’ll send you a draft roadmap and arrange a brief meeting to discuss the next steps. Once we have agreed upon the project scope, we can begin. The total duration will depend on the specific requirements of your brief.
Joyce & Sustainability
Cardiff, UK 07539201412
contact@joycensustainability.com
