We’ll help you get eco-certification, increase booking rates, increase revenue, and save money.
WE CAN HELP
We specialise in helping independent hotels, resorts, and guest houses build an eco-brand.
Based in Cardiff, Wales
Why sustainability matters for UK hotels?
Corporate bookers now mandate transparent carbon data before signing contracts. Towel reuse policies are no longer enough to protect your vital B2B revenue from going to verified competitors.
Rising energy and waste management costs are heavily hitting your bottom line. You need a practical way to cut resource waste and protect your room rates.
Guests actively demand transparent, eco-friendly accommodation. Major booking platforms now favour eco-certified hotels, meaning uncertified properties risk losing top search rankings and direct bookings.
Earning trusted credentials like the Green Key certification vastly boosts your reputation. However, the complex framework and reporting process feel completely overwhelming for a busy hospitality team.
Do you know…
Hotels that successfully implement eco-certification and promote their sustainability efforts often see an increase in booking rates ranging from 10% to 30% or more. (Source: Booking.com)
65% of travellers surveyed by Booking.com would feel better about staying in a particular accommodation if they knew it had a sustainability certificate. (Source: Booking.com)
Various research studies have shown that eco-certified hotels can often charge a premium of 5% to 20% more per room night compared to non-certified competitors. (Source: Emerald)
We make sustainability simple, practical, and cost-effective for hotels.
- Review current operations to identify eco-friendly improvements and increase revenue.
- Help your hotel to be certified with the popular eco-certifications.
- Create a sustainability profile for your communication channels.
- Train your team with simple, effective green practices.
Our Approach & Services
Sustainability Starter Pack
➤ Initial Business Assessment & Gap Analysis
➤ Quick-Win Sustainability Initiatives
➤ Sustainability Framework Development
➤ Carbon Emissions Analysis & Insights
➤ Ready-to-Publish Sustainability Page
➤ Training and Workshop
Sustainability Certification
➤ Initial Compliance & Gap Review
➤ Certification Registration Management
➤ Stakeholder Alignment and Reputation Building
➤ Certification Data Analysis & Insights
➤ Evidence Gathering & Documentation Submission
➤ Ready-to-Publish Sustainability Page
➤ Training and Workshop
Sustainability Add-ons
➤ Eco-Friendly Workspace Design
➤ Sustainable Product & Waste Management
Or, click each service to explore how they can transform your business.
Our flexible subscription model gives your business consistent, expert oversight for a predictable monthly fee, with the agility to scale support as your projects grow. Each project can be fully tailored to fit your unique needs.
Cradle-to-Cradle approach to help your hotel become certified.
Embarking on sustainability certification today!
About
Joyce & Sustainability is a specialist hospitality consultancy delivering cutting-edge sustainability solutions across the UK. Combining human expertise with AI efficiency, we act as your outsourced sustainability department.
My Journey to Sustainable Hospitality
An eco-certified hotel rooted in sustainability principles delivers a superior guest experience, naturally driving positive feedback and attracting more visitors.
I have travelled to over 100 cities across different countries and stayed in more than 100 hotels — mostly affordable hostels when I was young, adventurous, and backpacking solo.
Even then, hotels with strong sustainability principles always drew me in. They guaranteed a great stay by creating true value in the guest’s mind, proving that doing good for the planet is inseparable from hospitality excellence.
Ready to Begin? Here’s How.
Step 1
Tell us about your project
Step 2
Review your initial roadmap
Step 3
Book a 30-minute quick call
Step 4
Finalise the agreement
Step 5
Get the project started!
Case Study
Designing an Eco-Friendly Stay: A Cardiff Bay Case Study
In the world of modern hospitality sustainability consulting, sustainable design is about more than just being green. It creates an immersive and restorative experience for every guest. We believe that a stay in our Cardiff Bay guest house offers a glimpse into sustainable living.
Blog Post
Zero Waste and Zero Carbon Living in Thailand
“It began with a single backpack and a life changing stay at Chiang Dao Camp Park. Surrounded by the mountains of Thailand, I discovered that a deep harmony can be built between a hotel and nature. Inspired by this experience, I aim to bridge the gap between Southeast Asian sustainable wisdom and the UK hospitality industry for a restorative future.”
Ready to turn your goals into reality? Let’s make it happen. Book your free consultation today!
Have a project in mind? Share your details below to get started.
FAQs
What makes your service different from other sustainability consulting services?
Our expertise is centred on the hospitality sector, encompassing both its supply chain and industrial production. Unlike traditional consultancies, we leverage an AI-driven knowledge base to significantly reduce project lead times. For further details, please visit our main website.
What is the cost of sustainability consulting services?
Project costs are tailored to the scope of work and the size of your organisation. By leveraging AI-powered workflows to maximise efficiency, we provide premium sustainability consultancy at a more accessible price point. Following your project time estimation, fees are structured as a convenient monthly subscription.
What outcomes can I expect for my hotel in the long term?
By partnering with us, your hotel will enhance its reputation for sustainability among guests, ensure compliance with British regulations, and establish a green culture that secures investment and attracts eco-conscious customers. Furthermore, we will help you improve guest wellbeing and transition to climate friendly operations.
How long does it take from the initial enquiry to project delivery?
Following your initial enquiry, we’ll send you a draft roadmap and arrange a brief meeting to discuss the next steps. Once we have agreed upon the project scope, we can begin. The total duration will depend on the specific requirements of your brief.
Joyce & Sustainability
contact@joycensustainability.com
Joyce & Sustainability 